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  • Brand assets
    • Logotype
      • Introduction
      • Colours
      • Colour treatment
      • Placements
      • Clearspace
      • Alternative placement
      • Size
      • Avatar
      • Do's and don'ts
      • iodigitial.com version
      • Local variations
    • Typography
      • Introduction
      • Primary font
      • Branding font
      • Guiding principles
      • Treatment
      • Sizing
      • Placement examples
      • Do's and don'ts
    • Colours
      • Introduction
      • Accent colour
      • Base colour
      • Greyscale colours
      • Adobe swatches
      • Treatment
      • Background
      • Do's and don'ts
    • Graphic elements
      • Graphic objects
        • Introduction
        • The rounded triangle
        • The blue line
        • Campus stamp
      • The fifth element
        • Introduction
        • Versions
        • Placement
        • Treatment
      • Dynamic tagline
        • Introduction
        • Treatment
    • Imagery & Video
      • Introduction
      • Imagery
      • Video
  • Design principle
  • Design execution
    • Grids
      • Introduction
      • 40/160 px grid
      • 12 column grid
      • Modular composition
    • Rule of thumb
      • Introduction
      • Examples
  • Brand voice
    • Who we are
      • About iO
      • Key mantras
      • How to talk about us?
      • What to avoid?
    • What we do
      • Marketing, content & platforms
      • Our 'blended' approach
      • 'Experience is everything'
    • Who we work with
      • Who do we work with?
      • Talking about our work
    • Where we work
      • Campuses vs offices
      • Talking about our locations
    • How we talk
      • Language use
      • Tonality
      • Brand language toolkit
    • Cheat sheet
    • Brand voice assistant
  • Templates
    • PowerPoint
    • Word
    • Internal communication
    • Wallpapers
      • Desktop wallpapers
      • Mobile wallpapers
      • Video call backgrounds
  • Contact
    • Contact
  • Log in
iO Brand Guidelines Logo
  • Brand assets
    • Logotype
      • Introduction
      • Colours
      • Colour treatment
      • Placements
      • Clearspace
      • Alternative placement
      • Size
      • Avatar
      • Do's and don'ts
      • iodigitial.com version
      • Local variations
    • Typography
      • Introduction
      • Primary font
      • Branding font
      • Guiding principles
      • Treatment
      • Sizing
      • Placement examples
      • Do's and don'ts
    • Colours
      • Introduction
      • Accent colour
      • Base colour
      • Greyscale colours
      • Adobe swatches
      • Treatment
      • Background
      • Do's and don'ts
    • Graphic elements
      • Graphic objects
        • Introduction
        • The rounded triangle
        • The blue line
        • Campus stamp
      • The fifth element
        • Introduction
        • Versions
        • Placement
        • Treatment
      • Dynamic tagline
        • Introduction
        • Treatment
    • Imagery & Video
      • Introduction
      • Imagery
      • Video
  • Design principle
  • Design execution
    • Grids
      • Introduction
      • 40/160 px grid
      • 12 column grid
      • Modular composition
    • Rule of thumb
      • Introduction
      • Examples
  • Brand voice
    • Who we are
      • About iO
      • Key mantras
      • How to talk about us?
      • What to avoid?
    • What we do
      • Marketing, content & platforms
      • Our 'blended' approach
      • 'Experience is everything'
    • Who we work with
      • Who do we work with?
      • Talking about our work
    • Where we work
      • Campuses vs offices
      • Talking about our locations
    • How we talk
      • Language use
      • Tonality
      • Brand language toolkit
    • Cheat sheet
    • Brand voice assistant
  • Templates
    • PowerPoint
    • Word
    • Internal communication
    • Wallpapers
      • Desktop wallpapers
      • Mobile wallpapers
      • Video call backgrounds
  • Contact
    • Contact
  • Log in
  • Who we are
    • About iO
    • Key mantras
    • How to talk about us?
    • What to avoid?
  • What we do
    • Marketing, content & platforms
    • Our 'blended' approach
    • 'Experience is everything'
  • Who we work with
    • Who do we work with?
    • Talking about our work
  • Where we work
    • Campuses vs offices
    • Talking about our locations
  • How we talk
    • Language use
    • Tonality
    • Brand language toolkit
  • Cheat sheet
  • Brand voice assistant
iO Brand Guidelines Logo

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